Markian: Markian Benhamou

I’m Samuel Donner, and today on the show we talk to Markian Benhamou, a social media influencer with over 5 Million followers across Facebook, YouTube, and Instagram. When I first met Markian at USC through UCLA’s entrepreneurship club, he seemed like a nice, hardworking guy. I would have never expected that he had such a serious following. But he does have a serious following, and he’s serious about the business of being an influencer. While most might see influencers as frivolous, Markian sees entrepreneurs that can transform personal brands into businesses. Influencer marketing, which started as a $1.7 billion industry in 2016, is projected to grow to $6.5 billion this year alone. And by 2025, experts predict that it will balloon to a massive $26.4 billion industry.  I was fascinated to take a dive into the life of one of these influencers.